Privacy Policy

Trendrating (hereinafter referred to as ‘we’ or ‘us’) is committed to maintaining the privacy of personal information that you provide to us when using the Trendrating websites. This Privacy Policy describes how we treat personal information received about you when you visit the Trendrating websites. 

Information we collect

When you visit our websites as an unregistered user, no personal data about you are collected by us. Only the current IP address of your computer, date and time, your browser type and computer operating system, along with a record of the pages on our site which you access, is logged. It is not possible to identify you as a person from this information. The data about your visit to the Trendrating websites, which we store automatically in log files, is used purely for statistical and security purposes or to improve our websites. 

When you contact us directly or when you subscribe to the password-protected area of the Trendrating websites, we will collect personally-identifying information from you that may specifically include your name, company, position, address, e-mail address, telephone number and password. 

How we use personal data

We may track and analyse your use of the Trendrating websites and use your personal data for the following purposes: 

• To allow us to develop the Trendrating websites, our products and services;
• To allow us to personalise the content of the Trendrating websites;
• To allow us to verify your authorisation to use the Trendrating websites;

Our employees are obliged to respect data confidentiality.  

Cookies

A cookie is a string of information that is sent by a websites and stored on your device. Cookies contain various information in regards to websites visits and can identify your device. You can delete the cookies stored on your device at any time.  

We employ cookie technology primarily to facilitate access procedures and provide the requested services. Our cookies are transient cookies that are meant to be deleted by Internet browsers at the end of each session. Since certain browser default configurations allow such cookies to persist, we do not accept cookies older than 24 hours for general websites access and 4 hours for access to password-restricted pages. Every time a cookie is deleted or expires, you will be asked to confirm your agreement with the terms and conditions for the use of our websites again and/or to re-enter your username and password for access to password-restricted pages.  

We employ Google Analytics technology to collect usage data used purely for statistical purposes or to improve our websites. We do not send data that might identify users to Google or any of its partners. You can learn more on how Google uses data when you use our websites here: https://www.google.com/analytics/terms/us.html.

For compliance with European ePrivacy law (Directive 2002/58/EC), users are informed that usage of the websites requires consent with the manner in which we use cookies. While our uses of cookies mentioned at paragraph 3.2. are exempt from consent according to the EU advisory body on data protection, consent is required for measurement of audience as described at paragraph 3.3.

Security

We have implemented appropriate technical and organisational measures, such as limiting access to the data to authorised personnel only and storing data on a secure server, to protect your personally-identifiable information against accidental or intentional manipulation, loss, destruction and access by unauthorised persons. Our security procedures are continually enhanced as new technology becomes available.  

Your password is personal and strictly confidential. If you have forgotten your password, you will be able to ask for a password reset online. We will not be able to send you back your current password. For security reasons, we do not store your personal account details for payment. 

Review and correction

You may review, update and correct the personally-identifiable information that you have provided to us by contacting us by e-mail at info@trendrating.net. You may request the deletion of the personally-identifiable information that you have provided to us by contacting us by e-mail at info@trendrating.net, or by postal mail at Trendrating SA via Cantonale 19, Lugano 6900 (CH). Upon request, we will inform you in writing of what personal data we store as defined by applicable law.  

Policy modifications

We may revise this Privacy Policy from time to time and post the new version on our websites, which will be applicable upon posting. Please check our websites from time to time and make sure that you are aware of the most recent version of this Privacy Policy. You will find the date that the policy was last revised at the top of this Privacy Policy.  

Links to other sites

Through links located on the Trendrating websites, we may make content or services available to you from other websites (including affiliated or co-branded websites) not operated or controlled by Trendrating. These other websites are not subject to this Privacy Policy and Trendrating is not responsible for the content or the privacy practices of these other websites (including affiliated or co-branded websites). We recommend that you review the privacy policy at each such websites to determine how that site protects your privacy.  

Collection of Data

Our site uses technologies of  third-party partners such as NextRoll to help us recognize your device and understand how you use our site(s) so that we can improve our services to reflect your interests and serve you advertisements about the [products and/or services] that are likely to be of more interest to you. Specifically, NextRoll collect information about your activity on our site(s) to enable us to:

• measure and analyze traffic and browsing activity on our site(s);
• show advertisements for our products and/or services to you on third-party sites;
• measure and analyze the performance of our advertising campaigns;

Cross-Device

We may share data, such as hashed email derived from emails or other online identifiers collected on our site(s)  with NextRoll. This allows our partners to recognize and deliver  you ads  across devices and browsers. To read more about the technologies used by NextRoll and their cross device capabilities please refer to NextRoll’s Privacy Notice.

Opting-Out 

Our partners such as NextRoll may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. For this reason you can use the following third party tools to decline the collection and use of information for the purpose of serving you interest based advertising: The NAI’s opt-out platform. The EDAA’s opt-out platform. The DAA’s opt-out platform.

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